The Mussel Monger

The Mussel Monger is an is an inspiring startup business focussing on bringing the freshest West Coast mussels and oysters to South Africa. Their philosophy is straight from the ocean to your plate.

Kyle approached me wanting a simple and elegant brand identity, I hand illustrated the mussel and matched the signature orange with mussel flesh. The brand identity has been rolled out into a shop, website, packaging and supporting collateral.